Hello, my name is Riccardo Ferrari and I’m glad you are visiting this blog. My goal is to give you effective, accurate information and tools that will help you become a successful online direct marketer in a faster, easier way.
First, let’s start with this: I have a warning, and then some street-smart advice that can help you succeed in this industry.
For many people, marketing remains a mystery. Direct marketing is the highest paid profession in the world, but most people online never figure out how to even make a dime.
Sometimes they read about direct marketing for years looking for secrets and ways to breakthrough, but the money is always a distant illusion.
Hey, having a nice forty or fifty G’s a month (or more) in residual coming in without working is a fantastic dream, isn’t it? Many people are doing it online. But how can it happen for you?
I’m absolutely convinced that a lot of people give up too soon, heartbroken and discouraged, not because of unwillingness, or lack of application, but because of misdirection and confusion.
So here comes a really important thing…the warning part of this article:
The internet is a fantastic tool, but it’s loaded with traps and improvised coaches that “milk this niche” selling course, but don’t build a business in the real world. So, they constantly convolute the issues and confuse the hell out of marketers. They are “simulator pilots.” Most of the time, their information is “doped” to sell quickly, not to educate you on how to build a real business.
Unfortunately, these guys have a dominant presence online and it’s easy to fall prey to them. Some of them have “some” good information, but it comes attached with overload, misconceptions and subliminal negatives. Statistically, their doctrine doesn’t work and 99% of the people who follow it are not succeeding in online marketing.
All the jargon you read online about “automated affiliate recruiting” and “magic-dust” attraction marketing is a total waste of time. What makes you “attractive” and puts you in a position to build your business magnetically, is having a marketing machine driven by sound strategies, value and results.
And now comes the street-smart advice:
Focus on the only three moving parts of a network distribution business:
100% of your attention should be applied here:
1. Generate quality real-time leads . You can’t succeed without them.
2. Call your leads the same day. Don’t let them go cold.
3. Have a long-term, follow-up system in place. People buy when they are ready, not when you are.
You can’t control industry conditions, your company actions or the actions of your affiliate team, but you can control the three things I just listed above.
Show me a successful marketer and I will show you a person who is fully locked and loaded into doing these three things.
Guess which of those items networkers have the most challenge with, though. You guessed it, #1 – generating quality real-time leads. The other two are also very important, but most people are most challenged by generating leads.
And you know you’ve got to solve this problem because it totally controls your business. Leads are the drug of marketing. It’s like insulin to a diabetic. Without leads your business dies. And I’m not talking about buying leads or collecting business cards at the mall. I’m talking about generating real-time leads online. This is the highest quality of leads you can get.
If your only weapons today are your telephone, a purchased lead list and your ability to withstand rejection, you’re fighting bears with toothpicks.
Only a few tough fighters can survive that type of pounding and muscle their way to success in the model of chasing/pitching/closing.
You and I must seriously understand the culture and times that we live in. What worked 10 years ago may not work today.
The good prospects today are in Google, Facebook, Twitter, LinkedIn, YouTube and blog networks.
They are there by the millions looking to connect with people who can help them. The internet makes it possible to reach these people in real time and communicate your sales message.
If you are not using the internet to massively and quickly sort, sift and separate those who are interested in your opportunity from those who are not, your business is not firing on all cylinders.
There is nothing like the internet to promote your brand, communicate your entire message massively and generate leads. And it’s really not rocket science.
It boils down to four important parts:
1. Get a blog — install at least three capture devices in it, so every post acts like a capture page. Then write network marketing content that people search for.
2. Launch social media profiles: Facebook , Twitter, YouTube and LinkedIn (you don’t need any others). They work in conjunction with your blog and sales funnels.
3. Promote your indirect funnel system (funded proposal funnel), not your opportunity. This is a product that 100% of networkers need. It can blanket the market, generate loads of leads and monetize your lead generation.
4. Learn a decent level of copywriting. The use of the internet and social media require written communication skills. You will never leverage the internet to its full potential without adequate writing skills. Writing for the web is different than writing for anything else. You’ve got to use the language of the land.
And, you need to keep it simple. Albert Einstein once said: “Knowledge is a collection of facts, wisdom lies in their simplification.”
I love this statement because without clarity and simplicity nobody can become successful.
In Supercharged Online Sponsoring™ I share powerful marketing strategies, tools, systems, traffic secrets, lead generation and business building techniques, all layered into a step-by-step flow that a 10-year old can understand. It will teach you how to really fish sthe better prospects out of the internet!
Read it and you will know what to do. Use it and watch money pour into your bank account for many years to come.
This is the very same stuff that gives me an honest, multiple six-figure income year after year and the freedom to enjoy it.
Anthony Robbins: “Success is not an accident. There are consistent, logical patterns of action and specific pathways to excellence that are within reach of all of us.”
