Hello, my name is Riccardo Ferrari and I’m glad you are visiting this blog.
My goal is to inspire you to embrace online marketing and unconditionally help you achieve financial abundance and freedom in a smarter, easier way.
You should know by now that network marketing is the #1 home-based business platform in the world with 500,000 new comers every week in the US alone and $130 Billion in worldwide sales.
It dwarfs affiliate marketing (info-products marketing – $3 billion yearly), which is now experiencing huge setbacks due to fact that Google is cleaning out all the trick, baits, and blind offers and places significant restrictions on advertisers.
There’s never been a better time to become a player in this industry.
Whether you are contemplating entering network marketing or you are already in it and looking for way to make it work, you need to understand the new environment and go to battle with the right weapons.
Believe it or not, 85% of network marketers don’t have a predictable action plan to move their business forward.
If your only weapons today are your telephone, a lead list and your ability to withstand rejection, you’re fighting bears with toothpicks.
Only a few tough fighters can survive that type of pounding and muscle their way to success in the old-school model of chasing/prospecting/closing.
You and I must seriously understand the culture and times that we live in. What worked 10 years ago may not work today.
It’s a given, that now we are facing a grown-up, mature, educated, Internet-driven marketplace where people have different expectations.
Gone are the days of running newspaper ads that no one reads.
The word is out that “purchased leads” are a waste of time. Those lists are full of “job seekers” and tire kickers and will drain the sanity out of you.
The 3-foot rule and prospecting strangers at the supermarket have officially become a joke in the industry.
Every one today knows that good prospects are not at the mall or the bowling alley or in biz-opp lead lists. They are in Google, Facebook, Twitter, YouTube and blog networks.
They are there by the millions, looking for solutions. They are ready to connect with people that can help them. People may be skeptical, but they are still hungry for trust. They still desperately want to have partners in business who will tell them the truth and keep their promises.
While many networkers are still wasting time cold calling dead lead lists, savvy marketers are sitting at home with a PC, a kitchen table and a DSL line connecting with ” real network marketers” on Twitter and Facebook, writing blog posts, driving traffic to their marketing funnels and recruiting the best prospects!
Today, the idea is not to spend time “finding people” and “presenting,” but spending time “educating” people that are interested in what you have.
Your challenge is no longer finding people and communicating your sales message. That’s as easy as drinking coffee. Your challenge is to compete. Build your brand. Specialize and carve a niche for yourself. Build trust, be present, offer solutions and give people a reason to do business with you.
Perry Marshall, one of the most respected marketers in the world (charges $25,000 a year to be in his training club, if accepted!) says that marketing, in any business, is all about answering these four questions:
1. Why should I read or listen to you?
2. Why should I believe what you have to say?
3. Why should I do anything about what you’re offering?
4. Why should I act now?
There is nothing like the Internet to stand out and communicate this entire marketing output consistently. Videos, audios, blog posts, articles, sales funnels, autoreseponders, webinars and conference calls are indispensable in spreading your message and providing the continuity follow up necessary to be convincing in this skeptic marketplace.
Imagine trying to accomplish this offline with letters and postage. How do you follow up on 3,000 people today…and what about tomorrow? How can you build relationships before you even talk to people? How can you make a constant, daily presence so your prospects don’t forget you and come to you when they are ready to join?
Technology is giving us the opportunity to prospect and cultivate masses of people globally. You need to roll with it or settle for a smaller, slower business.
If you are to become an effective network marketer in this new, Internet-driven marketplace, you need to get with the program. Prospects today demand an online strategy. They know there’s an easier, faster way to build their business way. Show it to them or your team will eventually migrate to a different school than yours.
It’s not that difficult once you know how. I’m here to help you simplify the process and cut through the massive pile of BS and false theories that exist on the Internet.
Beware of “new school” magic dust merchants!
I love technology and I’m all for attraction marketing, but most online gurus sell attraction marketing like a pain-relief pill where your business magically builds at the push of a button. I wish these people would move to another planet. There are no stupid people here on earth.
Except the usual dreamers and sugar pills seekers, smart people know there is no free lunch. This is not “transactional” marketing, it’s “relationship” marketing.
The Internet will introduce you to a lot of people, but person-to-person communication and relationship building is the part of the equation that will build and retain your business. People need to connect and work with real people, not computer screens.
We are tribal by nature. We still need to congregate, bond, mastermind and train our teams in a live environment. Leaders still need to build public speaking and training skills. A healthy retention comes from a sense of belonging, trust and belief that only comes by meeting real people.
Money is waiting on the Internet for you. Many people out there are ready to connect and do business with you. They need your skills, uniqueness and contribution. There’s only one of you. Why waste time? Work smarter, take action and keep it simple.
Albert Einstein once said: “Knowledge is a collection of facts, wisdom lies in their simplification.”
I love this statement because without clarity and simplicity nobody can become successful.
So, here is my wholehearted advice:
- First, make up your mind to acquire the knowledge you need in the shortest time possible. It all starts by making a decision.
- Beware of the info-product merchants that endlessly drag you from course to course, video to video, webinar to webinar and lead you into mind-boggling information overload. Pick your mentors carefully. Most info-product merchants don’t want to “help you,” they just want to “sell you” products…and then sell you more and more. There are very few iconic figures and leaders worth following.
- Don’t follow too many mentors for each marketing subject. It will become overwhelming and confusing. Just pick a few that you feel compelled to follow. For example, I follow Michel Fortin for copywriting, Perry Marshall for Google and Facebook PPC, Max Steingart for Social Media, Charles Eflin and Richard Legg for SEO, Mike Koenigs of Traffic Gyser for video marketing, MLMLSPRO for my reverse funnel lead system and various knowledge about Internet marketing.
- Don’t react to every e-mail that comes into your inbox about new courses, launches, offers, and other distracting stuff. Stick to your chosen mentors and opt out from anyone else. Concentrate in building a residual income with a good network marketing company and don’t fall into the affiliate marketing trap, which is nothing but an “online job.”
- Visit this blog often and subscribe to receive posts and updates. I will continually post, honest, relevant information and recommendations.
Every day new stars are born online. You can be next if you are motivated, open-minded, ambitious, determined and willing to learn.
Anthony Robbins always says: “Success is not an accident. There are consistent, logical patterns of action and specific pathways to excellence that are within reach of all of us.”
In my e-book “How To Create a Marketing Machine That Never Quits” I share my marketing strategies, tools, systems, traffic secrets, lead generation techniques all layered into a step-by-step flow that a 10-year old can understand.
Read it and you will know what to do. Use it and watch money pour into your bank account for many years to come.
This is the very same stuff that gives me an honest, multiple six-figure income year after year and the freedom to enjoy it.
Download it now. It’s FREE!
nn
To Your Success,
Riccardo Ferrari
nnnn
nnn
Disclaimers: The information herein is solely for information and education purposes. Results are not guaranteed, there is risk involved in any online business and most people don’t make money at all with this information. Please review the complete disclaimer in the link below and assess your own risk when applying this information. As per mandates from FEDERAL TRADE COMMISSION, 16 CFR Part 255 – Guides Concerning the Use of Endorsements and Testimonials in Advertising, I disclose that I’m a user and affiliate with companies of the digital products recommended here and I receive commissions from purchases on this website. There are not guarantees that you can earn money with these products. Each individual’s success depends on his or her background, knowledge, dedication, desire and motivation.(RiccardoFerrari.com)
