Multi Level Marketing or MLM is not for everyone, and it may not be for you…but I will take my chance and separate perception from reality of what MLM is, what it stands for and the 5 types of companies that dominate the industry.
Of course, I’ve been in MLM full time for 27 years, I have made millions at it, and you would expect me to sit here and sell you hard on how great it is.
That would be stupid, right? Just because there’s a lot of money to be made in MLM, it doesn’t mean you should jump in it.
Just like I wouldn’t be a surgeon or financial advisor or a National Geographic expedition photographer for $500,000 a year, you shouldn’t come into MLM unless you made a life-level decision that this is your dream and legacy.
BUT, I would like to make sure that you see this business through the right lenses. That you don’t just make a decision on sound bites.
It’s important that you don’t make a decision based on reading an article from some loser that prospected two people, got knocked down on the first round and thinks MLM is bad.
That you don’t take the word of one of the many online “direct sales” shysters, bamboozlers and front loaders that slender MLM trying to get $4,000 to $20,000 out of you for what they call a “real business.”
That you don’t take the word of MLM haters that try to analyze MLM from a totally screwed-up, opinionated view point and give you all the reasons why it doesn’t work. In the mean time they have never tried it.
They never had someone say to them “thank you for changing my life.” They go to work every day, take a place in their booths like veal, earn a salary, feed their mouths, get fat and depend on the Government when they get old and sick.
That you don’t listen to people like Rosalind Gardner and her peers who slanders MLM trying to get you to sell her affiliate marketing programs, which are nothing but a nightmares of expenses and technicalities leading you into computer slavery and linear income for the rest of your life.
I want to make sure you get real information because the stakes are high.
I made a lot of money in the very early stages of my career. It still amazes me when I think about that. I was completely green. I was an unskilled marketer with a full time job, no money and a dream, yet made it to be a residual income millionaire at 29. I was fortunate to have had great mentors that thought me the great formula since the very beginning.
I had all the chances in the world to take my money and start whatever else I wanted.
I could have started a real estate agency. I had the chance to pick up a small chain of liquor stores at one point. I had the chance to start a consultancy firm. I could have become involved in the TV infomercial business. I didn’t.
I stayed with MLM because the benefits are just too big. Because it’s about making money while helping others and reaping the rewards that come with it. I simply love the freedom and worry-free lifestyle. I love the friendships and the good times.
MLM gave me the change to do things I would have never been able to do and that most people in life will never do.
It gave me the chance to survive and still prosper even when life threw me under the bus several times.
But let me tell you what I am most proud of…
I am most proud of my record for helping average people who have never reached any level of serious success in the business to finally reach that success.
I’ve taken people who never had a $500 bonus check in their lives, and shown them how to go out and create four, five, and six-figure monthly incomes.
I have actually helped people make a 7-figure income. I even helped people start companies that today are worth $70 million.
So please don’t listen to sound bites. Seek the truth behind this industry.
MLM is the most legitimate, high-integrity business model I know of.
The 97% failure rate you read online is a tabloid. According to the DSA (Direct Selling Association? 7.5% of MLM distributors are full time and 21% make a part time living. That’s more success than any other marketing model on the planet.
MLM opportunities create more millionaire than other discipline in the world (after real estate investments – not sales)
Please understand, there are SCAMS in EVERY industry. MLM simply gets more visibility. Real estate, insurance, stock brokerage and many other industries have way more scams and daily malpractice than MLM. You just don’t hear about it.
There are ONE million real estate agents, 800,000 insurance agents and few hundred thousand stock brokers in this country, but there are 16,000,000 MLM distributors in the USA alone!
There are more MLM companies starting every year that any other business model I know of. MLM business opportunities represent the greater choice in the home-based business industry. About 475,000 people join the industry every week.
The Internet carries more MLM business advertisers than any online. Some time you feel like the Internet is all about MLM! It’s simply a very active industry.
The mammoth presence of this industry and the inherent failure tendency of human nature can bring about controversies. But you look at the doughnut, not the hole, right?
Take it into two part.
First, understand that MLM is not a person or an industry. It’s a METHOD OF DISTRIBUTION where you are the captain of your ship.
It’s a way for people to get paid in the deeper layers of a sales organization; and they should! I will never understand for the life of me why people get involved in linear sales like cars or alarms or real estate. It doesn’t make sense. If your actions cause a chain reaction of sales, you should get a chain reaction of income.
So, the justification for joining an MLM business has to come from a deep business common sense sheltered by prejudgment of the industry and how it really works.
Second, you have to know how to divide the industry and where the good rooms are.
I break MLM down in FIVE major categories:
1. The money games, chain letters, gas cards, grocery or travel coupons, silver coins, software packaged, Google wannabe search engines, Facebook wanna be sites that pay commissions, mortgage reductions and all the other scams. When you look at this part of the industry, it’s very easy to get horrified.
2. The old companies like Amway, Shaklee, Nu Skin, Avon, Herbalife, Morinda, Forever Living, Mary Kay etc. These companies have been around a long time and will be around forever. These MLM companies are tedious to grow now. They are bureaucratic and not progressive. They have horrible compensation plans. I personally stay far away of them. I’m looking for more than just earning a few thousands dollar a month.
3. The good companies that despite their good products never made it big. Their recruiting pitch is we are “stable,” we’ve been around a “long time,” we have a “great product,” BUT there is something either in their product or compensation plan or management or marketing strategy that just doesn’t jive. They are stuck and can’t move forward.
In reality they will never hit critical mass. If you are to make a lot of money in MLM, you need a company that can reach critical mass early on, not 15 years from now.
4. Companies owned by billionaires or people with a high degree of success in other industries. These are the MLM me-too, pretenders and wanna be’s. Many billionaires, Wall Street tycoons, high-level corporate figures, commercial moguls and celebrities have tried to come in MLM. They think because they made it big before they can score a billion in MLM as well. NEVER HAPPENS!
I have worked with two billionaires, Hollywoood celebrities and real estate magnates. I have interviewed and negotiated with seven of them. I have “closely” observed every single MLM start ups with billionaire ownership. It’s a loser every single time.
They don’t get it. They do not have the right mentality for MLM. You can’t buy your way into this industry. You have to grow with it. You need the HEART for it, not just the money.
If I ever decide to get into the financial or real estate or TV industry, I would love to get advice from Donald Trump or Guthy Renker or Clay Parker. But when it cames to MLM, they don’t even make it on my list.
Choosing a company with this type of owners is one of the most dangerous business decisions you can make. Make sure you ask a lot of questions.
5. Then there is my type of company. Like a company that is young, yet has everything in place to become the next icon in the industry. They have nailed the right product, comp plan, have good capital, great functions, ownership with an extensive MLM background, and the leadership to understand human nature and care for people. God, they are so hard to find!
So who do you listen to? The answer is yourself. If the product is good, it will sell. Put a killer comp plan, great marketing and great leadership behind a good product and how can you fail?
If this product is the hands of the right company, there’s no one that can stop you, but yourself. If you have energy and passion, you can succeed.
Don’t get influenced by the sound bites, naysayers, bamboozlers, affiliate marketers or your negative friends.
It will cost you a fortune.
You are the dictator of your own life decisions. My personal review of MLM can only give you the right perspective without all the hyped crap you will read throughout the internet.
My suggestion is to stick to this industry, choose the right company and chase wealth and freedom! What else is there to chase?
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