When writing Google PPC ads the Quality Score of your ads plays an important role on your ad position and cost-per-click.
In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a great overview of how Quality Score works in practice in the ‘Ad Auction’ which controls when, where, and for how much your PPC ads are displayed on Google.
If you are managing paid-search campaigns you must absolutely watch this video. No matter how much you know about the Google Quality Score, this video is worth your time.
